Marketing Management (593 MCQS)

Understanding Market Concepts(47) Developing Marketing Strategies and Plans(49) Capturing Marketing Insights(6) Conducting Marketing Research and forecasting demand(60) Creating Customer Value Satisfaction & Loyalty(15) Analyzing Consumer Market(24) Analyzing Business Markets(25) Identifying Market Segments and Targets(71) Creating Brand Equity(42) Crafting the brand position(10) Strategic Marketing Planning(100) Dealing with Competitors(13) Setting Product Strategies & Designing and Managing Services(30) Pricing Strategies, Marketing Channels, Advertising & Retailing(101)

BOOKS(1088)

  1. Accounting The Basis for Business Decision(29)
  2. MANAGEMENT(466)
  3. Managing Human Resources(0)
  4. Marketing Management(593)

LECTURESHIP, SUBJECT SPECIALIST COURSE's

Chapter No 1 :Understanding Market Concepts (47 MCQ`S)

  1. One of the short definations of ----------------- is , meeting needs profitably.
    1. Planning
    2. Selling
    3. Pricing
    4. Marketing
      5. Show Answer
      Answer: D
      Explanation:
      • N/A
  2. A ----------------- defination of marketing is to "deliver a higher standard of living".
    1. Managerial
    2. Social
    3. Both a & b
    4. Neither a nor b
      5. Show Answer
      Answer: B
      Explanation:
      • N/A

  3. A -------------------- defination of markting is as "the art of selling Products".

    1. Managerial

    2. Social

    3. Both a & b

    4. Neither a nor b

      5. Show Answer
      Answer: A
      Explanation:
      • N/A
  4. ------------------------------ is the core concept of marketing.
    1. Offer
    2. Need
    3. Exchange
    4. None of these
      5. Show Answer
      Answer: C
      Explanation:
      • N/A
  5. A ------------------------- is a trade of values between two or more parties.
    1. Exchange
    2. Transaction
    3. Transfer
    4. None of these
      5. Show Answer
      Answer: B
      Explanation:
      • N/A
  6. If A give pen to B, but not receive anything tangible in return, it is called ------------------.
    1. Exchange
    2. Transaction
    3. Transfer
    4. None of these
      5. Show Answer
      Answer: C
      Explanation:
      • N/A
  7. A ------------------------- is someone who seeks a response from another party.
    1. Prospect
    2. Marketer
    3. Both a & b
    4. None of these
      5. Show Answer
      Answer: B
      Explanation:
      • Marketer seeks response, and the person who is responding is known as prospect.
  8. If two parties are seeking to sell something to each other, we call them both -----------------------.
    1. Prospects
    2. Marketers
    3. Both a & b
    4. None of these
      5. Show Answer
      Answer: B
      Explanation:
      • N/A
  9. In ------------------------ demand, consumers dislike the product and may even pay a price to avoid it.
    1. Nonexistent Demand
    2. Negative Demand
    3. Latent Demand
    4. None of these
      5. Show Answer
      Answer: B
      Explanation:
      • N/A
  10. in ------------------------ demand, consumers may be unaware or uninterested in the products.
    1. Nonexistent Demand
    2. Negative Demand
    3. Latent Demand
    4. None of these
      5. Show Answer
      Answer: A
      Explanation:
      • N/A

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