Chapter No 3 :Capturing Marketing Insights (6 MCQ`S)

  1. A System consists of people, equipment and procedures to gather, soft, analyze, evaluate and distribute needed timely and accurate information to marketing decision makers.
    1. Management Information System
    2. Marketing Information System
    3. Human Resource Management System
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  2. The heart of the internal records system is the ---------------------- cycle
    1. Production Cycle
    2. order to payment cycle
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  3. A system is a set of procedures and sources managers use to obtain everyday information developments in the marketing environment is called -----------------------------.
    1. Management Information System
    2. Marketing Information System
    3. Human Resource Management System
    4. Market Intelligence System
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  4. A ------- is unpredictable, short-lived and without social, economic and political significance.
    1. Fad
    2. Trends
    3. Megatrends
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  5. A -------------- is a direction or sequence of events that has some momentum and durability.
    1. Fad
    2. Trends
    3. Megatrends
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  6. --------------------------- have been described as large social, economical, political and technological changes that are slow to form and once in place they influence us for some time.
    1. Fad
    2. Trends
    3. Megatrends
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
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