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A System consists of people, equipment and procedures to gather, soft, analyze, evaluate and distribute needed timely and accurate information to marketing decision makers.
- Management Information System
- Marketing Information System
- Human Resource Management System
- None of these
- N/A
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Answer: B Explanation: -
The heart of the internal records system is the ---------------------- cycle
- Production Cycle
- order to payment cycle
- both a & b
- Neither a nor b
- N/A
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Answer: B Explanation: -
A system is a set of procedures and sources managers use to obtain everyday information developments in the marketing environment is called -----------------------------.
- Management Information System
- Marketing Information System
- Human Resource Management System
- Market Intelligence System
- N/A
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Answer: D Explanation: -
A ------- is unpredictable, short-lived and without social, economic and political significance.
- Fad
- Trends
- Megatrends
- None of these
- N/A
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Answer: A Explanation: -
A -------------- is a direction or sequence of events that has some momentum and durability.
- Fad
- Trends
- Megatrends
- None of these
- N/A
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Answer: B Explanation: -
--------------------------- have been described as large social, economical, political and technological changes that are slow to form and once in place they influence us for some time.
- Fad
- Trends
- Megatrends
- None of these
- N/A
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Answer: C Explanation: