Chapter No 4 :Conducting Marketing Research and forecasting demand (60 MCQ`S)

conducting marketing research and forecasting demand mcq, conducting marketing research and forecasting demand ppt, how do you determine market demand, what is demand and supply forecasting, how to calculate market supply and demand

  1. we can define ------------------------------, as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
    1. Research
    2. Marketing Research
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  2. "Firms gather consumer and trade information, which they sell for a fee", is known as ---------------------------------------------------.
    1. Syndicated-service research firms
    2. Custom Marketing Research Firms
    3. Speciality-Line Marketing Research
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  3. Firms are hired to carry out specific projects. The design the study and report the findings are known as ------------------------------------------------.
    1. Syndicated-service research firms
    2. Custom Marketing Research Firms
    3. Speciality-Line Marketing Research
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  4. Firms provide specialized research service are known as -----------------------------------.
    1. Syndicated-service research firms
    2. Custom Marketing Research Firms
    3. Speciality-Line Marketing Research
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  5. Marketing research starts with the -------------------------------------.
    1. Definition of Problem
    2. Developing the research plan
    3. Collection of information
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  6. If a researcher collects data at the spot by interviews or survery, that data will be called as ----------------------------.
    1. Primary data
    2. Secondary Data
    3. Both
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  7. if a researcher collects data already published or exists somewhere, that data will be called as ----------------------------------------------.
    1. Primary data
    2. Secondary Data
    3. Both
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  8. =------------------------ is not a type of primary data.
    1. Research data collected from published reports of any orgazniation
    2. Research questionnaire dully designed and collected at the spot by interview
    3. Research questionnaire dully designed and collected at the spot by observing behavior
    4. Research questionnaire dully designed and collected at the spot by survey
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  9. if fresh data is collected by observing the relevant factors, it is called --------------------- research.
    1. Observational Research
    2. Survey Research
    3. Behavioral Research
    4. Focus Group Research
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  10. If fresh data is collected form more than one person who are carefully selected based on certain demographics, or other considerations and brought together to discuss, it is called --------------- research.
    1. Observational Research
    2. Survey Research
    3. Behavioral Research
    4. Focus Group Research
    5. Show Answer
      Answer: D
      Explanation:
      • N/A

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