-
-------------------------------- value is he difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternative.
- Totasl Customer Value
- Customer Perceived Value
- both a & b
- Neither a nor b
- N/A
Show Answer
Answer: B Explanation: -
-------------------------- value is the perceived monetrary value of the bundle of economic , functional and psychological benefits customers expect from a given market offering.
- Totasl Customer Value
- Customer Perceived Value
- both a & b
- Neither a nor b
- N/A
Show Answer
Answer: A Explanation: -
The ----------- consists of the whle cluster of benefits the company promises to deliver.
- Product proposition
- Value Proposition
- both a & b
- Neither a nor b
- N/A
Show Answer
Answer: C Explanation: -
---------------- is a person's feelings of pleasure or disappointment resulting from comparing a product's perceived performance in relation to his or her expectations.
- Value
- Value Proposition
- Satisfaction
- Pleasure
- N/A
Show Answer
Answer: C Explanation: -
Customer ------------------- Analysis (CPA) is best conducted with the tools of an accounting technique called Activity Based Costing (ABC).
- Proposition
- Performance
- Profitability
- None of these
- N/A
Show Answer
Answer: C Explanation: -
--------------- equity is the customer's objective assessment of the utility of an offering based on perceptions of its benefits relative to its costs.
- Brand Equity
- Value Equity
- Relationship Equity
- None of these
- N/A
Show Answer
Answer: B Explanation: -
-------- equity is the customer's subjective and intangible assessment of the brand, above and beyond its objectively perceived value.
- Brand Equity
- Value Equity
- Relationship Equity
- None of these
- N/A
Show Answer
Answer: A Explanation: -
--------------- equity is the customer's tendency to stick with the brand, above and beyond objective and subjective assessment of its worth.
- Brand Equity
- Value Equity
- Relationship Equity
- None of these
- N/A
Show Answer
Answer: C Explanation: -
---------- is the process of managing detailed information about individuals customers and carefully managing all customers to maximize loyalty.
- Consumer Relationship Management
- Customer Relationship management
- both a & b
- Neither a nor b
- N/A
Show Answer
Answer: B Explanation: -
If a company invest on building loyalty yet its sales person is simply just selling the products, it means that salesperson is doing ------------------- marketing.
- Basic Marketing
- Reactive Marketing
- Accountable Marketing
- Proactive Marketing
- N/A
Show Answer
Answer: A Explanation: