A person's -------------- group consists of the all groups that have the direct or indirect influence on his or her attitude or behavior.

1. Reference Group
2. Primary Group
3. Secondary Group
4. None of these
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Answer: A
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Groups having a direct influence on a person are called ------------------- groups.

1. Membership Group
2. Primary Group
3. Secondary Group
4. None of these
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Answer: A
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some membership groups are ------------- groups, such as family, friends, relatives, neighbours and co-workers, those to whom the person interact fairly continuously and informally.

1. Reference Group
2. Primary Group
3. Secondary Group
4. None of these
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Answer: B
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people in ----------- group belongs to religious, professional and trade-union groups.

1. Reference Group
2. Primary Group
3. Secondary Group
4. None of these
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Answer: C
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People are also influenced by groups to which they do not belongs, but hope to join these groups, these groups are known as ----------------------------

1. Primary Groups
2. Dissociative Groups
3. Aspirational Groups
4. None of these
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Answer: C
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--------------------- groups are those whose value or behavior an individual rejects.

1. Primary Groups
2. Dissociative Groups
3. Aspirational Groups
4. None of these
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Answer: B
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with the --------------- heuristic, the consumer ses a minimum acceptable cutof level for each attibute and choose the first alternative that meets the minimuym standard for all attributes.

1. Conjunctive Heuristic
2. Lexicographic Heuristic
3. Elimination-by-aspects Heuristic
4. None of these
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Answer: A
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With the ------------- heuristic, the consumer chooses the best brand on the basis of its perceived most important attibute.

1. Conjunctive Heuristic
2. Lexicographic Heuristic
3. Elimination-by-aspects Heuristic
4. None of these
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Answer: B
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with the ------------------- heuristic, the consumer compares brands on an attibute selected probabilitistically and brands are eliminated if they do not meet minimum acceptable cutoff levels.

1. Conjunctive Heuristic
2. Lexicographic Heuristic
3. Elimination-by-aspects Heuristic
4. None of these
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Answer: C
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A consumer's decision to modify, postpone or avoid a purchase decisionis heavily influence by perceived risk, and if consumer modify its decision due to the product which has not perform up to the expectation, it is known as --------------- risk.

1. Functional Risk
2. Physical Risk
3. Financial Risk
4. Social Risk
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Answer: A
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