Chapter No 8 :Identifying Market Segments and Targets (71 MCQ`S)

  1. In ---------------------- marketing, the seller engages in the mass production, mass distribution, mass promotion of one product for all buyers.
    1. Macro Marketing
    2. Mass Marketing
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  2. Segmentations, Niches, Local Areas and Individuals is ------------------------------ marketing.
    1. Macro Marketing
    2. Micro Marketing
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  3. A group of customers who share a similar set of needs and wants, is called ------------------------.
    1. Market Segment
    2. Market Sector
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  4. Flexible market offering consists of two parts; A ----------------------- containing the product and service elements that all segment members value.
    1. Naked Solution
    2. Discretionary Options
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  5. Flexible market offering consists of two parts; A ----------------------- that some segment members value.
    1. Naked Solution
    2. Discretionary Options
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  6. Market Segments can be define in many different ways. One way to crave up a market is to identify preferene segments and ---------------------- preferences shows a market where all the consumers have roughly the same preferences.
    1. Homogeneous Preferences
    2. Diffused Preferences
    3. Clustered Preferences
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  7. 'Market Segments can be define in many different ways. One way to crave up a market is to identify preferene segments and if consumer preferences may be scattered throughout the space, indicating that consumers vary greatly in their preferences, than it is called ------------------------ preference.
    1. Homogeneous Preferences
    2. Diffused Preferences
    3. Clustered Preferences
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  8. Market Segments can be define in many different ways. One way to crave up a market is to identify preferene segments and if the market might reveal distinct preference clusters, called natural market segments, than it is called ----------------------- preference.
    1. Homogeneous Preferences
    2. Diffused Preferences
    3. Clustered Preferences
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  9. In natural market segments the first firm is this market has three options. It might position in the center hoping to appeal to all groups. It might position in the largets market segment called ---------------------------- marketing.
    1. Concentrated marketing
    2. Niche Marketing
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  10. A ------------------- is a more narrowly defined customer group seeking a distinctive mix of benefits.
    1. Concentrated marketing
    2. Niche Marketing
    3. Both a & B
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A

COMING SOON

  1. FINE ARTS
  2. HOME ECONOMICS
  3. JOURNALISM
  4. PHILOSOPHY
  5. SARAIKI(سرائیکی)
  6. SOCIAL WORK