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---------------------------- is the added value endowed to products and services.
- Brand Equity
- Customer based brand equity
- brand knowledge
- all of the above
- N/A
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Answer: A Explanation: -
-------------------------- can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
- Brand Equity
- Customer based brand equity
- brand knowledge
- all of the above
- N/A
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Answer: B Explanation: -
------------------------ consists of all the thoughts, feelings, images, experiences, beliefs and so on that become associated with the brand.
- Brand Equity
- Customer based brand equity
- brand knowledge
- all of the above
- N/A
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Answer: C Explanation: -
According to Brand Asset Valuator (BAV) ------------------------ Measure the degree to which a brand is seen as different from others.
- Differetiation
- Relevance
- Esteem
- Knowledge
- N/A
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Answer: A Explanation: -
According to Brand Asset Valuator (BAV) ------------------------ Measure the bredth of a brand's appeal.
- Differetiation
- Relevance
- Esteem
- Knowledge
- N/A
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Answer: B Explanation: -
According to Brand Asset Valuator (BAV) ------------------------ Measure how well the brand is regarded and respected.
- Differetiation
- Relevance
- Esteem
- Knowledge
- N/A
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Answer: C Explanation: -
According to Brand Asset Valuator (BAV) ------------------------ Measure how familiar and intimate consumers are with the brand.
- Differetiation
- Relevance
- Esteem
- Knowledge
- N/A
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Answer: D Explanation: -
According to Brand Asset Valuator (BAV), if we combine differentiation and relevance it will determine -----------------------------.
- Brand Strength
- Bran Stature
- both a & b
- Neither a nor b
- N/A
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Answer: A Explanation: -
According to Brand Asset Valuator (BAV), if we combine esteem and knowledge it will determine -----------------------------.
- Brand Strength
- Bran Stature
- both a & b
- Neither a nor b
- N/A
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Answer: B Explanation: -
According to AAKER model, ----------------------------- is the unique set of brand association that represent what the brand stands for and promises to customers.
- Brand Identity
- Extended Identity
- Core Identity
- none of the above
- N/A
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Answer: A Explanation: