Chapter No 9 :Creating Brand Equity (42 MCQ`S)

  1. ---------------------------- is the added value endowed to products and services.
    1. Brand Equity
    2. Customer based brand equity
    3. brand knowledge
    4. all of the above
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  2. -------------------------- can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
    1. Brand Equity
    2. Customer based brand equity
    3. brand knowledge
    4. all of the above
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  3. ------------------------ consists of all the thoughts, feelings, images, experiences, beliefs and so on that become associated with the brand.
    1. Brand Equity
    2. Customer based brand equity
    3. brand knowledge
    4. all of the above
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  4. According to Brand Asset Valuator (BAV) ------------------------ Measure the degree to which a brand is seen as different from others.
    1. Differetiation
    2. Relevance
    3. Esteem
    4. Knowledge
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  5. According to Brand Asset Valuator (BAV) ------------------------ Measure the bredth of a brand's appeal.
    1. Differetiation
    2. Relevance
    3. Esteem
    4. Knowledge
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  6. According to Brand Asset Valuator (BAV) ------------------------ Measure how well the brand is regarded and respected.
    1. Differetiation
    2. Relevance
    3. Esteem
    4. Knowledge
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  7. According to Brand Asset Valuator (BAV) ------------------------ Measure how familiar and intimate consumers are with the brand.
    1. Differetiation
    2. Relevance
    3. Esteem
    4. Knowledge
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  8. According to Brand Asset Valuator (BAV), if we combine differentiation and relevance it will determine -----------------------------.
    1. Brand Strength
    2. Bran Stature
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  9. According to Brand Asset Valuator (BAV), if we combine esteem and knowledge it will determine -----------------------------.
    1. Brand Strength
    2. Bran Stature
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  10. According to AAKER model, ----------------------------- is the unique set of brand association that represent what the brand stands for and promises to customers.
    1. Brand Identity
    2. Extended Identity
    3. Core Identity
    4. none of the above
    5. Show Answer
      Answer: A
      Explanation:
      • N/A

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