Chapter No 10 : Crafting the brand position (10 MCQ`S)

  1. ------------------------- is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.
    1. Marketing
    2. positioning
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  2. In an product life cycle, ------------------- is a period of slow sales growth as the product is introduced in the market .
    1. Decline
    2. Maturity
    3. Growth
    4. Introduction
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  3. In a product life cycle, -------------------- is the period of rapid market acceptance and substantial profit improvement.
    1. Decline
    2. Maturity
    3. Growth
    4. Introduction
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  4. In a product life cycle, -------------------------- is the period in the which sales are slowdown because product has achieved acceptance by most potential buyers.
    1. Decline
    2. Maturity
    3. Growth
    4. Introduction
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  5. In a product life cycle, ----------------------- sales show a downward drift and profit erode.
    1. Decline
    2. Maturity
    3. Growth
    4. Introduction
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  6. ---------------------- are the attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find the to same extent with a competitive brand.
    1. Point of Differences
    2. Point of Party
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  7. --------------------- are the associations that are not necessarily unique in the brand but may in fact be shared with other brands.
    1. Point of Differences
    2. Point of Party
    3. both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  8. A market in which buyer scatter evenly, is called diffused preference markt. The enterpreneur's problem is to design an optimal product. If the new product can be disgned to meet the preferences of one of the corners of the market it is called ----------------------------------- strategy.
    1. A single Niche Strategy
    2. A multiple Niche Strategy
    3. A mass Market Strategy
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  9. A market in which buyer scatter evenly, is called diffused preference markt. The enterpreneur's problem is to design an optimal product. If Two or more products can be simultaneously launched to capture two or more parts of the market, it is called ----------------------------------- strategy.
    1. A single Niche Strategy
    2. A multiple Niche Strategy
    3. A mass Market Strategy
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  10. A market in which buyer scatter evenly, is called diffused preference markt. The enterpreneur's problem is to design an optimal product. If the new product can be designed for the middle of the market, it is called ----------------------------------- strategy.
    1. A single Niche Strategy
    2. A multiple Niche Strategy
    3. A mass Market Strategy
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
1

COMING SOON

  1. FINE ARTS
  2. HOME ECONOMICS
  3. JOURNALISM
  4. PHILOSOPHY
  5. SARAIKI(سرائیکی)
  6. SOCIAL WORK