Chapter No 11 :Strategic Marketing Planning (100 MCQ`S)

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  1. A process in which an organization's leaders define their vision for the future
    1. Operational Planning
    2. Contingency Planning
    3. Tactical Planning
    4. Strategic Planning
    5. Show Answer
      Answer: D
      Explanation:
      • A process in which an organization's leaders define their vision for the future is called strategic planning
  2. Leaders identify their organization's goals and objectives in
    1. Strategic Planning
    2. Tactical Planning
    3. Strategic Planning
    4. Contingency Planning
    5. Show Answer
      Answer: C
      Explanation:
      • Leaders identify their organization's goals and objectives in strategic planning
  3. Which one process includes establishing the sequence realized goals?
    1. Operational Planning
    2. Strategic Planning
    3. Operational Planning
    4. Tactical Planning
    5. Show Answer
      Answer: B
      Explanation:
      • One process includes establishing the sequence realized goals in strategic planning
  4. One of the most perfect examples of…systematic process that commonly embraces
    1. Contingency Planning
    2. Operational Planning
    3. Strategic Planning
    4. Tactical Planning
    5. Show Answer
      Answer: C
      Explanation:
      • One of the most perfect examples of…systematic process that commonly embraces in Strategic Planning
  5. Definition of strategic objectives comes in
    1. Contingency Planning
    2. Tactical Planning
    3. Operational Planning
    4. Strategic Planning
    5. Show Answer
      Answer: D
      Explanation:
      • Definition of strategic objectives comes inStrategic Planning
  6. Simple, short, medium and long-term goals and broad plans to achieve under
    1. Tactical Planning
    2. Contingency Planning
    3. Strategic Planning
    4. Operational Planning
    5. Show Answer
      Answer: C
      Explanation:
      • Simple, short, medium and long-term goals and broad plans to achieve under Strategic Planning
  7. Which planning generally starts with strategic statements such as company´s vision and mission
    1. Strategic Planning
    2. Contingency Planning
    3. Operational Planning
    4. Tactical Planning
    5. Show Answer
      Answer: A
      Explanation:
      • under Strategic planning generally starts with strategic statements such as company´s vision and mission
  8. Which is planning created marketing strategy?
    1. Operational Planning
    2. Contingency Planning
    3. Tactical Planning
    4. Strategic Planning
    5. Show Answer
      Answer: D
      Explanation:
      • Strategic planning created marketing strategy
  9. Which type of planning your objective in your outlines?
    1. Strategic Planning
    2. Tactical Planning
    3. Strategic Planning
    4. Contingency Planning
    5. Show Answer
      Answer: C
      Explanation:
      • Strategic Planning your objective in your outlines
  10. To develop a well-crafted nine steps required in
    1. Operational Planning
    2. Strategic Planning
    3. Operational Planning
    4. Tactical Planning
    5. Show Answer
      Answer: B
      Explanation:
      • To develop a well-crafted nine steps required in Strategic Planning

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