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,---------------------- has identified five forces that determine the intrinsic long run attractiveness of a market or market segment.
- Philip Kotler
- Kevin Lane Keller
- Michael Porter
- None of these
- N/A
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Answer: C Explanation: -
if only one firm provides a certain product or service in a certain conurty or area, it proves that there is …...................... Competition.
- Oligopoly Competition
- Monopolistic Competition
- Pure Monopoly
- Pure competition
- N/A
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Answer: C Explanation: -
if small number of firms produce products that range from highly differencetiated to standarized. Or a few companies producing essentially the same commodity, it means that theres is ------------------------------- competition.
- Oligopoly Competition
- Monopolistic Competition
- Pure Monopoly
- Pure competition
- N/A
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Answer: A Explanation: -
If many companies are able to differentiate their offers in whole or in the part or companies are trying to meet customer needs in a superior way, it means that there is --------------------------------------- competition.
- Oligopoly Competition
- Monopolistic Competition
- Pure Monopoly
- Pure competition
- N/A
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Answer: B Explanation: -
Many competitors offer the same product and service, means that there is ----------------------------- competition.
- Oligopoly Competition
- Monopolistic Competition
- Pure Monopoly
- Pure competition
- N/A
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Answer: D Explanation: -
A group of firms following the same strategy in a given target market is called a ----------------------- group.
- Functional Group
- Operational Group
- Strategic Group
- None of these
- N/A
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Answer: C Explanation: -
If a company is monitoring competitor's share of the target market, it means company is analyzing ------------------------------ variable for analyzing the competitor.
- Share of Market
- Share of Mind
- Share of Heart
- None of these
- N/A
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Answer: A Explanation: -
If the company is monitoring the percentage of customers who named the competitor in responding to the statement, "Name of first company that comes to mind in this industry", it means company is analyzing --------------------------- variable for analyzing the competitor.
- Share of Market
- Share of Mind
- Share of Heart
- None of these
- N/A
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Answer: B Explanation: -
If the percentage of customer who named the competitor in responding to the statement, the name of company for which you preferred to buy the product, it means that your company is analyzing the competitor by ---------------------- variable.
- Share of Market
- Share of Mind
- Share of Heart
- None of these
- N/A
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Answer: C Explanation: -
This is not to say that market followers lack strategies. A market follower must know how to hold current customers and win a fair share of new customer. If a market follower duplicate the leader's product and package and sell it on the black market or throught disreputable dealers, that market follower is known as --------------------------------------.
- Counterfeiter
- Cloner
- Imitator
- Adapter
- N/A
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Answer: A Explanation: