In Planning its market offering, the marketers needs to address ------------------- product levels, and each leves adds more customers value, and consitute a customer value hirarchy.

1. 4
2. 5
3. 3
4. 6
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Answer: B
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The fundamental level of product level is the -------------------the customer is really buying.

1. Core Benefit
2. Basic Product
3. Expected Product
4. Augmented Product
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Answer: A
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the second level, the marketers have to trun the core benefit into a ---------------- product.

1. Core Benefit
2. Basic Product
3. Expected Product
4. Augmented Product
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Answer: B
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The third level, the marketer prepare an ----------------- product, a set of attibutes and conditions buyters nomally expect when they purchae the product.

1. Core Benefit
2. Basic Product
3. Expected Product
4. Augmented Product
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Answer: C
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At the fourth level of product offering, the marketer prepares a ---------------- product that exceeds customers expectations.

1. Core Benefit
2. Basic Product
3. Expected Product
4. Augmented Product
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Answer: D
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At the fifth level stands the ------------------- product, which compasses all the possible augmentations and transformations that product or offering might undergo in the future.

1. Basic Product
2. Potentional Product
3. Expected Product
4. Augmented Product
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Answer: B
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Products are classified into three groups, according to durability and tangibility, ----------------------, is a measure of the product's expected operating life under natural or stressful conditions, is a valued attirbute for certain product.

1. Durability
2. conformance quality
3. reliability
4. repairability
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Answer: A
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,---------------------------------- is the degree to which all the produced units are indentical and meet the promised specifications.

1. Durability
2. conformance quality
3. reliability
4. repairability
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Answer: B
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------------------------ is a measure of the ease of fixing a product when it malfuntions or fails.

1. Durability
2. conformance quality
3. reliability
4. repairability
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Answer: D
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----------------------------- describes the product's look and feel to the buyers.

1. Durability
2. conformance quality
3. reliability
4. Style
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Answer: D
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