-
if companies what to maximize their market share and it believes that a higher sale volume will lead to lower unit costs and higher long run profit and set the lowest price assuming the market is price sensetive, it means that company is followng ------------------------- pricing strategy.
- Market Penetration Pricing
- Market Skimming Pricing
- Both A and B
- Neither A nor B
- N/A
Show Answer
Answer: A Explanation: -
if company unvelling a new technology favor setting high prices to maximize market, it means that company has adopted --------------------- pricing strategy.
- Market Penetration Pricing
- Market Skimming Pricing
- Both A and B
- Neither A nor B
- N/A
Show Answer
Answer: B Explanation: -
--------------------------- costs do not vary with production or sales revenue.
- Variable Cost
- Fixed Cost
- Total Cost
- Average Cost
- N/A
Show Answer
Answer: A Explanation: -
---------------------------- costs vary directly with the level of production.
- Variable Cost
- Fixed Cost
- Total Cost
- Average Cost
- N/A
Show Answer
Answer: B Explanation: -
The sume of the fixed and variable cost is known as --------------------------------.
- Variable Cost
- Fixed Cost
- Total Cost
- Average Cost
- N/A
Show Answer
Answer: C Explanation: -
------------------------ is the cost per unit at the level of production and equal to the total cost divided by production.
- Variable Cost
- Fixed Cost
- Total Cost
- Average Cost
- N/A
Show Answer
Answer: D Explanation: -
The decline in the average cost with accumulated production experience is called the -------------------------------------.
- Experience Curve
- Learning Curve
- Both A and B
- Neither A nor B
- N/A
Show Answer
Answer: C Explanation: -
if the firm determines the price that would yield its target rate of return on ivestment, then it is known as --------------------------------.
- Perceived value
- Target Retrun pricing
- Both A and B
- Neither A nor B
- N/A
Show Answer
Answer: B Explanation: -
If company is charging a fairly low price for a high quality offering for its loyal customers, it means that company has adopting------------------------ pricing.
- Market Penetration Pricing
- Market Skimming Pricing
- Value Pricing
- None of the above
- N/A
Show Answer
Answer: C Explanation: -
An important type of value pricing is ------------------------------------------, which takes place at the retail level. A retailer whol holds to an EDLP pricing policy charges a constant low price with little or no price promotion and special sales.
- Every Day Low Princing
- High Low Pricing
- Low High Pricing
- None of the above
- N/A
Show Answer
Answer: A Explanation: