Marketing Management (593 MCQS)

Understanding Market Concepts(47) Developing Marketing Strategies and Plans(49) Capturing Marketing Insights(6) Conducting Marketing Research and forecasting demand(60) Creating Customer Value Satisfaction & Loyalty(15) Analyzing Consumer Market(24) Analyzing Business Markets(25) Identifying Market Segments and Targets(71) Creating Brand Equity(42) Crafting the brand position(10) Strategic Marketing Planning(100) Dealing with Competitors(13) Setting Product Strategies & Designing and Managing Services(30) Pricing Strategies, Marketing Channels, Advertising & Retailing(101)

BOOKS(1088)

  1. Accounting The Basis for Business Decision(29)
  2. MANAGEMENT(466)
  3. Managing Human Resources(0)
  4. Marketing Management(593)

LECTURESHIP, SUBJECT SPECIALIST COURSE's

Chapter No 1 :Understanding Market Concepts (47 MCQ`S)

  1. If companies are selling goods and services in the global market place and face additional challenges, it is called ------------------------------.
    1. Global Markets
    2. Business Markets
    3. Consumber Markets
    4. None of these
      5. Show Answer
      Answer: A
      Explanation:
      • N/A
  2. If companies are selling products and service to organizations such as school, charitable organization, is called ------------------------------.
    1. Global Markets
    2. Business Markets
    3. Consumber Markets
    4. Non Profit and Govt Markets
      5. Show Answer
      Answer: A
      Explanation:
      • N/A
  3. If you shop a product from physical market, that place is known as --------------------------.
    1. Marketspace
    2. Marketplace
    3. Metamarket
    4. None of these
      5. Show Answer
      Answer: B
      Explanation:
      • N/A
  4. If you shop a product on the internet, means you have shop from ------------------------.
    1. Marketspace
    2. Marketplace
    3. Metamarket
    4. None of these
      5. Show Answer
      Answer: A
      Explanation:
      • N/A
  5. A cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries is called ------------------------.
    1. Marketspace
    2. Marketplace
    3. Metamarket
    4. None of these
      5. Show Answer
      Answer: C
      Explanation:
      • N/A
  6. A philosophy that a company holds that consumers will prefer products that are widely available and inexpensive is called ---------------------- concept of Marketplace.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
      5. Show Answer
      Answer: B
      Explanation:
      • N/A
  7. A philosophy that a company holds that consumers will favor thoese products that offer the most quality, performance and innovative features is called ---------------------------.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
      5. Show Answer
      Answer: C
      Explanation:
      • N/A
  8. A philosophy that a company holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products is called -------------------------- concept of marketplace.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
      5. Show Answer
      Answer: A
      Explanation:
      • N/A
  9. A philosophy that a company holds that instead of product centered, shift it to customer-centered.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
      5. Show Answer
      Answer: D
      Explanation:
      • N/A
  10. Marketing and selling philosophy is also known as -------------------------------- concept.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
      5. Show Answer
      Answer: D
      Explanation:
      • N/A

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