Chapter No 1 :Understanding Market Concepts (47 MCQ`S)

  1. Sence and respond philosophy is also known as ---------------------------- concept.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  2. Instead of hunting marketing is gardening is also known as -------------------------- concept.
    1. Selling Concept
    2. Production Concept
    3. Product Concept
    4. Marketing Concept
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  3. understanding and meeting customers's expressed needs, is known as -------------------.
    1. Selling Concept
    2. Production Concept
    3. Reactive Market Orientation
    4. Marketing Concept
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  4. If companies are competing latent needs of customers, it means that they have --------------- orientation.
    1. Reactive Market Orientation
    2. Proactive Market Orientation
    3. Both a & b
    4. Neither a nor b
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  5. ---------------------------marketing has the aim of building mutually satisfying long term relationship with key parties.
    1. Relationship Marketing
    2. Internal Marketing
    3. Integrated Marketing
    4. Holistic Marketing
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  6. The marketer's task is to devise marketing activities and assemble fully integrated marketing programs to care, communicate and deliver value for consumers is called -------------------------.
    1. Relationship Marketing
    2. Internal Marketing
    3. Integrated Marketing
    4. Holistic Marketing
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  7. Ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management is called ----------------------------.
    1. Relationship Marketing
    2. Internal Marketing
    3. Integrated Marketing
    4. Holistic Marketing
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  8. The basic human requirements are called ---------------------.
    1. Wants
    2. Needs
    3. Demands
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  9. The needs become ----------- when they are directed to specific objects that might satisfy the need.
    1. Wants
    2. Needs
    3. Demands
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  10. ------------------ are wants for specific products backed by an ability ot pay or buying power.
    1. Wants
    2. Needs
    3. Demands
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A

COMING SOON

  1. FINE ARTS
  2. HOME ECONOMICS
  3. JOURNALISM
  4. PHILOSOPHY
  5. SARAIKI(سرائیکی)
  6. SOCIAL WORK