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Sence and respond philosophy is also known as ---------------------------- concept.
- Selling Concept
- Production Concept
- Product Concept
- Marketing Concept
- N/A
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Answer: D Explanation: -
Instead of hunting marketing is gardening is also known as -------------------------- concept.
- Selling Concept
- Production Concept
- Product Concept
- Marketing Concept
- N/A
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Answer: D Explanation: -
understanding and meeting customers's expressed needs, is known as -------------------.
- Selling Concept
- Production Concept
- Reactive Market Orientation
- Marketing Concept
- N/A
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Answer: C Explanation: -
If companies are competing latent needs of customers, it means that they have --------------- orientation.
- Reactive Market Orientation
- Proactive Market Orientation
- Both a & b
- Neither a nor b
- N/A
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Answer: B Explanation: -
---------------------------marketing has the aim of building mutually satisfying long term relationship with key parties.
- Relationship Marketing
- Internal Marketing
- Integrated Marketing
- Holistic Marketing
- N/A
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Answer: A Explanation: -
The marketer's task is to devise marketing activities and assemble fully integrated marketing programs to care, communicate and deliver value for consumers is called -------------------------.
- Relationship Marketing
- Internal Marketing
- Integrated Marketing
- Holistic Marketing
- N/A
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Answer: C Explanation: -
Ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management is called ----------------------------.
- Relationship Marketing
- Internal Marketing
- Integrated Marketing
- Holistic Marketing
- N/A
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Answer: B Explanation: -
The basic human requirements are called ---------------------.
- Wants
- Needs
- Demands
- None of these
- N/A
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Answer: B Explanation: -
The needs become ----------- when they are directed to specific objects that might satisfy the need.
- Wants
- Needs
- Demands
- None of these
- N/A
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Answer: A Explanation: -
------------------ are wants for specific products backed by an ability ot pay or buying power.
- Wants
- Needs
- Demands
- None of these
- N/A
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Answer: C Explanation: