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The marketers start dividing markets into identifyable and profitable distict groups known as ------------------------.
- Positioning
- Segmentation
- Target Markets
- None of these
- N/A
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Answer: B Explanation: -
The marketers decides which market segment present the greatest opportunity which is its -------------------------------.
- Positioning
- Segmentation
- Target Markets
- None of these
- N/A
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Answer: C Explanation: -
The Marketers decide to make offers that create its positions in the minds of customers is called --------------------------.
- Positioning
- Segmentation
- Target Markets
- None of these
- N/A
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Answer: A Explanation: -
The intangible value proposition made by company for addressing needs of customer ia called ----------------------------.
- Offering
- Agreement
- Contract
- Band
- N/A
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Answer: A Explanation: -
A ------------------------- is offering from a known source.
- Offering
- Agreement
- Contract
- Band
- N/A
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Answer: D Explanation: -
-------------------- is known as perceived tangibale and intangible benefits and costs to customers.
- Offering
- Value
- Satisfaction
- Band
- N/A
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Answer: B Explanation: -
A person's competitive judgements resulting from a product's perceived performance in relation to his/her expectation is called----------------------------------.
- Offering
- Agreement
- Satisfaction
- Band
- N/A
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Answer: C Explanation: