Chapter No 1 :Understanding Market Concepts (47 MCQ`S)

  1. The marketers start dividing markets into identifyable and profitable distict groups known as ------------------------.
    1. Positioning
    2. Segmentation
    3. Target Markets
    4. None of these
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  2. The marketers decides which market segment present the greatest opportunity which is its -------------------------------.
    1. Positioning
    2. Segmentation
    3. Target Markets
    4. None of these
    5. Show Answer
      Answer: C
      Explanation:
      • N/A
  3. The Marketers decide to make offers that create its positions in the minds of customers is called --------------------------.
    1. Positioning
    2. Segmentation
    3. Target Markets
    4. None of these
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  4. The intangible value proposition made by company for addressing needs of customer ia called ----------------------------.
    1. Offering
    2. Agreement
    3. Contract
    4. Band
    5. Show Answer
      Answer: A
      Explanation:
      • N/A
  5. A ------------------------- is offering from a known source.
    1. Offering
    2. Agreement
    3. Contract
    4. Band
    5. Show Answer
      Answer: D
      Explanation:
      • N/A
  6. -------------------- is known as perceived tangibale and intangible benefits and costs to customers.
    1. Offering
    2. Value
    3. Satisfaction
    4. Band
    5. Show Answer
      Answer: B
      Explanation:
      • N/A
  7. A person's competitive judgements resulting from a product's perceived performance in relation to his/her expectation is called----------------------------------.
    1. Offering
    2. Agreement
    3. Satisfaction
    4. Band
    5. Show Answer
      Answer: C
      Explanation:
      • N/A

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